Every so often a movie tie-in pulls me in as if I was an 8 year old kid. I’m the type of guy who is already enamored with any kind of promotion via junk food. If you’re reading this, there’s like a 90% chance you’re the same way. It doesn’t take much more than a big, epic tentpole movie and a themed bag of chips, a limited flavor neon colored soda, or an ill-conceived snack cake filled with non-standard icing to suck me right in. This leads me to introduce to you, the movie tie-in that I just cannonballed right into.
AQUAMAN ICE CREAM DELICACIES AT COLD STONE M’FN CREAMERY!
Thrust upon us like a tidal wave thanks to the impending release of Aquaman in theaters, I’m convinced that Poseidon has bestowed this upon us as an early Christmas gift. It’s exciting enough to be getting the first ever live action Aquaman movie directed by James Wan, but to get a brilliant tie in like this? I cannot gush enough about how perfect and creative this promotion is. The deliciousness comes in two forms:
AQUAMAN’S BLUE VELVET BROWNIE SUNDAE
(Blue Velvet Cake Ice Cream with Brownie, Chocolate Chips, and Metallic Glitter!)
BLUE ice cream. Yes, I’ve had blue ice cream before. But this is BLUE VELVET CAKE ICE CREAM. Imagine an expansive ocean or body of water being turned into a thick, rich, luscious blue frozen treat. After my first couple of spoonfuls it was obvious this thing was 40 billion calories and a million grams of sugar so I just said F it. The sweetness was strong, but mellowed out a bit once I caught a few giant hunks of chewy chocolate brownie. The metallic glitter added a cool accent of color although it didn’t taste like much. It was as if you were wrapping Christmas gifts and starting cutting the gold ribbon into little microscopic shards and peppering it over your dessert. Or if you were to do the same thing but with the plastic grassy stuff that you fill an easter basket with. I think you catch my drift. Not your traditional garnish, but that’s what elevates it to the next level. Regardless, this one is more for the chocolate lovers out there.
AQUAMAN’S BLUE VELVET SHAKE
(Blue Velvet Cake Ice Cream with Yellow Cake, garnished with Whipped Topping and Metallic Glitter!)
Once the straws were dunked into this divine delicacy, I envisioned myself being shrunk down like The Atom and taking a Goonies-esque slide down through the straw into the gorgeous, sweet creamy sea. Naturally, it wouldn’t be easy to hold my breath under the ice cream, but it was fun to fantasize about it. The shake was delicious and I was definitely digging this one more than the brownie sundae. It gave me a chance to concentrate on how smooth and tasty the ice cream was. I picked up tastes of the yellow cake as well, which I enjoyed. Keep in mind though, I’m not a big chocolate person, so if you are, go for the sundae! Again the metallic glitter is sprinkled on top to add some glitz to the affair. And even though the sprinkles don’t add much in terms of taste, its just fun to imagine that you’re eating bits of rare sunken 14k gold treasure.
There was no way I wasn’t going to be front and center for this promotion like it was my job. As you can see, the fact that I felt so compelled to write an actual blog post about this whole thing should be enough of an indication of how tremendous it is. Would I have enjoyed an Aquaman cereal? I sure as hell would, but maybe when the sequel gets released. The Cold Stone/Aquaman pairing came as a bit of surprise to me since I only realized it existed yesterday and it totally exceeded my expectations. This is the kind of movie tie-in that I adore. It’s all a pleasant surprise and actually tastes awesome and LOOKS cool as hell.
To sum up my little review of this Aquaman Ice Cream tie-in, let me take you back real quick. Growing up a DC kid, it wasn’t like there was a drought of DC food promotions. Some of the memorable ones off the top of my head include Superman and Batman Peanut Butter, Batman Taco Bell cups, McDonalds Batman Forever glasses, and if I wanted to look around my condo, I could list all the rest. Think about it, these are promotions that you literally will never forget. Most of my friends have them eternally etched into their brains. Now we can add Blue Aquaman Ice Cream Sundaes and Shakes to that list. It’s now in the history books for us pop culture nerds!