Derek Jeter promoted his imaginary restaurant when he hosted a December 2001 episode of Saturday Night Live. The hysterical commercial jingle was sung to the tune of The Beach Boys’ “Kokomo.”
“I think you’ll agree that we’re one of the top 5 Mexican Restaurants in all of Northern New Jersey. It’s Derek Jeter’s Taco Hole off Route 3 in Nutley, New Jersey next to the Kinko’s and El Duqe’s Shoe Repair.”
“Thaaaat’s where I wanna go…Derek Jeter’s Taco Hole!”