Ad Jerseum 12: More McDonald’s Billboards

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Michelle Obama recently hailed McDonald’s efforts to make Happy Meals healthier. The Sexy Armpit has also hailed McD’s recently for it’s regional “Toast Your Town” marketing campaign. Although the last McDonald’s billboard I spotted was a bit convoluted (read this link), the two latest McDonald’s Toast Your Town billboards I found are pretty damn cool.

New Jersey’s coastline stretches for nearly 130 miles, but The Garden State is far from tropical. It’s safe to say that any palm tree you see is either of the cheesy fiber optic variety, a blow up pool decoration, or imported from a warmer state. Considering that we constantly get pummeled with blizzards in the winter, the idea of a drink that can make us feel more tropical or exotic here in NJ is welcome. All I have to do to feel tropical is buy a fruity drink from McDonalds? Will the Mango Pineapple Fruit Smoothie automatically transport me to an exotic island? Obviously a mere smoothie won’t whisk you away on a $10,000 dollar getaway to Hawaii, but perhaps Long Beach Island will be in your future? I bet they also recommend the tanning salon for the full effect.
I have to hand it to the McDonald’s marketing team for utilizing the localized ad concept. It’s an effective way to reach groups of people in specific regions. Most of the nationwide McDonalds ads are fairly generic and aren’t very impressive, so these are at least more entertaining. They must be, especially since I felt they were worth a follow up blog post.

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The “pumping fists not gas” line has previously appeared on t-shirts and bumper stickers.

 A large iced coffee at McDonalds probably would make me want to pump my fists, but not because I want to be mistaken for a guido, more because I would be insanely hopped up on caffeine.

If you read the last installment of Ad Jerseum, you will probably agree that despite whatever controversy exists between New York and New Jersey, The Statue of Liberty is simply not a symbol of New Jersey. People associate Lady Liberty with New York and naturally, the entire United States. I would say more people think of guidos when they hear “New Jersey” mentioned. It’s unfortunate that thanks to MTV’s hard-on for guidos, New Jersey may never overcome that association. Regardless of it being a negative association or not, I’ll admit that the second I saw the words “fist pump” the ad had my attention. I can’t believe fist pumping is as part of New Jersey as plastic surgery is to California. Yay stereotypes!

Roy Rogers Still Exists in Pine Beach, NJ

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This picture was featured on FFD’s Random Tater Pic of the Day #4

You can find Roy Rogers cuisine in a few Turnpike rest stops in New Jersey, but a freestanding Roy Rogers? It must be a mirage! No, it’s real. There’s an actual bonafide Roy Rogers near Toms River NJ in a town called Pine Beach, and Ray, a friend of Glenn Walker’s awesome French Fry Diary, sent in a picture to the FFD to prove it.

Out of the 6 Roy Rogers locations in New Jersey, 5 of them are in service plazas. The Pine Beach location isn’t even listed on their official site which means they must be a Rogue Roy Rogers!

NJ T-Shirt Tuesday 60: Bluto and Wimpy

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I grew up knowing him as Brutus, but he’s more commonly known as Bluto. No matter what he’s called I bet he’d fit in quite nicely with the sweaty, juiced up guidos down at the Jersey shore. In today’s first t-shirt, Bluto is pictured begging for you to hit him with your best shot, because he’s from New Jersey and obviously he loves pumping Pat Benatar’s Crimes of Passion CD while cruising up and down Ocean Avenue.

Wimpy is seen on the second tee defying all Popeye comic rules and regulations. Wimpy only eats hamburgers, not pork roll sandwiches! The front of the shirt claims that you can’t get REAL PORK ROLL anywhere else but New Jersey, and for some mysterious reason, that is true. Maybe if he was from Jersey he would be hooked on the previously posted Jersey Burger, that’s the best of both worlds. In the end, that cheapskate wouldn’t last a second in a Jersey diner because they wouldn’t stand for his wily hamburger scams.

For more of Popeye’s adventures in New Jersey check out Volume 45 of NJ T-Shirt Tuesday!

The Jersey Burger

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Columbus Farmer’s Market in Columbus, NJ

The Columbus Farmers Market features tons of stores that sell fresh produce, antiques, collectibles, toys, housewares, pets, candy, clothes, jewelry and more. All that shopping will probably make you hungry so naturally there’s plenty of places to eat. During your visit you may want to stop and try The Jersey Burger!

As if reality shows and movies aren’t enough, even hamburger joints have jumped on the Jersey bandwagon. Obviously, this burger ain’t nothin’ compared to the monstrous New Jersey Breakfast, but it’s a nice appetizer in comparison. I would opt for American cheese over Swiss when eating pork roll, but that’s just me.

For the best burger coverage check out my friend Tommy Salami’s blog PluckYouToo.com and Brian and Allison’s Burger Blog at EatinBurgers.com.